Posts Categorized: Digital Marketing

5 ways how a great Social Media strategy can improve your business

Countless numbers of professional marketers rave on and on about the benefits of social media to businesses. Hundreds and thousands of articles, blogs & books discuss about them. I’m sure that even your average Tom, Dick or Harry knows about them. However, I’m sure that there are some of you out there who still do… Read more »

A Google Hummingbird SEO Guide

What You Need to Know About Google Hummingbird Hummingbird is Google’s new search algorithm, so named after the tiny bird’s speed and accuracy. With the Hummingbird update, users can also expect to see results from Knowledge Graph technology, which is Google’s own ginormous collection of 570 million concepts and relationships. Hummingbird permits the Google search… Read more »

How to optimize your landing page

In my previous blog post Why landing page matters to you, I talked about what a landing page is and cleared up some misconceptions of what a landing page is. I also talked about why you should have a landing page and some of the benefits of having a landing page. So, just to recap,… Read more »

An Integrated Digital Marketing Strategy (Part 2)

There are 6 critical ingredients in an integrated digital marketing strategy. In this blog post, we paint a complete picture by shedding light on the 3 other critical elements of an integrated digital marketing strategy, namely SoLoMo, online engagement and performance management. Check out our previous blog post for an explication on digital presence management,… Read more »

An Integrated Digital Marketing Strategy (Part 1)

With the proliferation of digital devices, data warehouses and CRM applications, brand messages can be effectively conveyed to a wide audience across multiple digital touch points. However, in order to deliver consistent brand messages to a target audience, digital marketing assets have to be integrated. Not only does digital marketing have to be integrated into… Read more »

Digital Marketing Trends in 2014

This article is written by Esther Ng, our new Digital Marketing Intern who just joined us last week. She is currently pursuing a Business degree at National University of Singapore (NUS), specializing in both Marketing and Finance. She has always been interested in Marketing and we really hope she enjoys her internship here at MarketLight…. Read more »