Posts Categorized: Social Media Marketing

5 ways how a great Social Media strategy can improve your business

Countless numbers of professional marketers rave on and on about the benefits of social media to businesses. Hundreds and thousands of articles, blogs & books discuss about them. I’m sure that even your average Tom, Dick or Harry knows about them. However, I’m sure that there are some of you out there who still do… Read more »

Digital Marketing Trends in 2014

This article is written by Esther Ng, our new Digital Marketing Intern who just joined us last week. She is currently pursuing a Business degree at National University of Singapore (NUS), specializing in both Marketing and Finance. She has always been interested in Marketing and we really hope she enjoys her internship here at MarketLight…. Read more »

Why Facebook page SEO matters to you

Previously, Gladwin Ngo talked about search engine optimization (SEO), while May talked about SEO copywriting. In Why your fans aren’t seeing your Facebook posts, I talked about how Facebook uses an algorithm, EdgeRank to determine what appears on your fans’ newsfeed. I thought it would be timely to talk about Facebook Page SEO this week… Read more »

Four fast facts about Facebook you never knew.

A look back. Last month, Facebook turned ten. 10 years ago, on February 4, 2004, Mark Zuckerburg started Facebook in his dorm in Harvard University. Here’s a timeline of Facebook’s history. As part of Facebook’s 10th Anniversary, Facebook is introducing a new feature “A Look Back”, where you can see some of your biggest moments… Read more »

Top 5 Common Social Media Mistakes

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Interested to find out the common Social Media mistakes made by many companies? Here, you will read about five common Social Media mistakes made by companies and how to avoid making these mistakes. Real examples of good social media practices by Singapore companies are included. With this article, the author hopes that more companies will… Read more »

3 pillars of digital marketing: Content, social and search.

3 pillars of digital marketing

How content marketing help social media help SEO? In this article, the author talks about the 3 pillars of digital marketing – content marketing, social media marketing and SEO and why they should work together. She explains how an integrated approach of all 3 is more effective and generate maximum positive impact and exponential results… Read more »